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Not just for the young: older consumers and experiential consumption.

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Title: Not just for the young: older consumers and experiential consumption.
Authors: Yang, Michelle I.C.1 (AUTHOR) yang.ichieh.3m@kyoto-u.ac.jp, Chow, Ai Ming2 (AUTHOR)
Source: Journal of Marketing Management. Jun2026, Vol. 42 Issue 7/8, p990-1017. 28p.
Database: Business Source Ultimate
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An: 193835058
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PubType: Academic Journal
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  Data: Not just for the young: older consumers and experiential consumption.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Management%22">Journal of Marketing Management</searchLink>. Jun2026, Vol. 42 Issue 7/8, p990-1017. 28p.
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1080/0267257X.2025.2572969
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      – Code: eng
        Text: English
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        PageCount: 28
        StartPage: 990
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      – TitleFull: Not just for the young: older consumers and experiential consumption.
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            NameFull: Yang, Michelle I.C.
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            NameFull: Chow, Ai Ming
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            – D: 01
              M: 06
              Text: Jun2026
              Type: published
              Y: 2026
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