Smell, Touch, and Taste: Sensory Words as Stimuli to Influence Customer Engagement in Digital Contexts.
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| Title: | Smell, Touch, and Taste: Sensory Words as Stimuli to Influence Customer Engagement in Digital Contexts. |
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| Authors: | Valenzuela-Gálvez, E. Sophía1 (AUTHOR) sophievalenzuelag@usal.es, González-Benito, Óscar1 (AUTHOR), Garrido-Morgado, Álvaro1 (AUTHOR) |
| Source: | International Journal of Business Communication. Jul2026, Vol. 63 Issue 3, p1084-1104. 21p. |
| Database: | Business Source Ultimate |
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| ISSN: | 23294884 |
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| DOI: | 10.1177/23294884241290221 |
