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Smell, Touch, and Taste: Sensory Words as Stimuli to Influence Customer Engagement in Digital Contexts.

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Title: Smell, Touch, and Taste: Sensory Words as Stimuli to Influence Customer Engagement in Digital Contexts.
Authors: Valenzuela-Gálvez, E. Sophía1 (AUTHOR) sophievalenzuelag@usal.es, González-Benito, Óscar1 (AUTHOR), Garrido-Morgado, Álvaro1 (AUTHOR)
Source: International Journal of Business Communication. Jul2026, Vol. 63 Issue 3, p1084-1104. 21p.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: <searchLink fieldCode="JN" term="%22International+Journal+of+Business+Communication%22">International Journal of Business Communication</searchLink>. Jul2026, Vol. 63 Issue 3, p1084-1104. 21p.
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1177/23294884241290221
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      – Code: eng
        Text: English
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        PageCount: 21
        StartPage: 1084
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      – TitleFull: Smell, Touch, and Taste: Sensory Words as Stimuli to Influence Customer Engagement in Digital Contexts.
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            NameFull: González-Benito, Óscar
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              Text: Jul2026
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              Y: 2026
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              Value: 63
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