APA (7th ed.) Citation

Bas, A., & Dölarslan, E. S. (2026). The Holistic Effect of Brand Innovativeness and Value Co-creation on the Relationship Between Perceived Value, Brand Trust and Brand Loyalty. Journal of Creating Value, 12(1), 36. https://doi.org/10.1177/23949643261425370

Chicago Style (17th ed.) Citation

Bas, Abdullah, and Emre Sahin Dölarslan. "The Holistic Effect of Brand Innovativeness and Value Co-creation on the Relationship Between Perceived Value, Brand Trust and Brand Loyalty." Journal of Creating Value 12, no. 1 (2026): 36. https://doi.org/10.1177/23949643261425370.

MLA (9th ed.) Citation

Bas, Abdullah, and Emre Sahin Dölarslan. "The Holistic Effect of Brand Innovativeness and Value Co-creation on the Relationship Between Perceived Value, Brand Trust and Brand Loyalty." Journal of Creating Value, vol. 12, no. 1, 2026, p. 36, https://doi.org/10.1177/23949643261425370.