View in EDS HTML Full Text PDF Full Text

The Holistic Effect of Brand Innovativeness and Value Co-creation on the Relationship Between Perceived Value, Brand Trust and Brand Loyalty.

Saved in:
Bibliographic Details
Title: The Holistic Effect of Brand Innovativeness and Value Co-creation on the Relationship Between Perceived Value, Brand Trust and Brand Loyalty.
Authors: Bas, Abdullah1 (AUTHOR) abdullahbas@karatekin.edu.tr, Dölarslan, Emre Sahin1 (AUTHOR)
Source: Journal of Creating Value. May2026, Vol. 12 Issue 1, p36-53. 18p.
Database: Business Source Ultimate
Full text is not displayed to guests.
Description
ISSN:23949643
DOI:10.1177/23949643261425370