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The Holistic Effect of Brand Innovativeness and Value Co-creation on the Relationship Between Perceived Value, Brand Trust and Brand Loyalty.

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Title: The Holistic Effect of Brand Innovativeness and Value Co-creation on the Relationship Between Perceived Value, Brand Trust and Brand Loyalty.
Authors: Bas, Abdullah1 (AUTHOR) abdullahbas@karatekin.edu.tr, Dölarslan, Emre Sahin1 (AUTHOR)
Source: Journal of Creating Value. May2026, Vol. 12 Issue 1, p36-53. 18p.
Database: Business Source Ultimate
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  Data: The Holistic Effect of Brand Innovativeness and Value Co-creation on the Relationship Between Perceived Value, Brand Trust and Brand Loyalty.
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        Value: 10.1177/23949643261425370
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      – Code: eng
        Text: English
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        PageCount: 18
        StartPage: 36
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      – TitleFull: The Holistic Effect of Brand Innovativeness and Value Co-creation on the Relationship Between Perceived Value, Brand Trust and Brand Loyalty.
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              Text: May2026
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              Y: 2026
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