The Holistic Effect of Brand Innovativeness and Value Co-creation on the Relationship Between Perceived Value, Brand Trust and Brand Loyalty.
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| Title: | The Holistic Effect of Brand Innovativeness and Value Co-creation on the Relationship Between Perceived Value, Brand Trust and Brand Loyalty. |
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| Authors: | Bas, Abdullah1 (AUTHOR) abdullahbas@karatekin.edu.tr, Dölarslan, Emre Sahin1 (AUTHOR) |
| Source: | Journal of Creating Value. May2026, Vol. 12 Issue 1, p36-53. 18p. |
| Database: | Business Source Ultimate |
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