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Publicidad en redes sociales y decisión de compra: rol mediador de la confianza en marcas de moda en Huancayo, 2025.

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Title: Publicidad en redes sociales y decisión de compra: rol mediador de la confianza en marcas de moda en Huancayo, 2025.
Alternate Title: Social Media Advertising and Purchase Decision: The Mediating Role of Trust in Fashion Brands in Huancayo, 2025.
Authors: Aldana Vilca, Alejandra Patricia1 e_2022200002I@uncp.edu.pe, Parian Moreno, Jazmin Milagros1 e_2022200023D@uncp.edu.pe, Quispe Acevedo, Gabriela Milagros1 e_2022200025B@uncp.edu.pe, Ortiz Colca, Gary Clodoaldo2 gortiz@uncp.edu.pe, Inca Roca, Yamill Alam Barrionuevo2 ybarrionuevo@uncp.edu.pe
Source: Perpectivas. May2026, Issue 57, p50-77. 28p.
Database: Business Source Ultimate
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  Data: Social Media Advertising and Purchase Decision: The Mediating Role of Trust in Fashion Brands in Huancayo, 2025.
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  Data: <searchLink fieldCode="JN" term="%22Perpectivas%22">Perpectivas</searchLink>. May2026, Issue 57, p50-77. 28p.
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        Value: 10.35319/perspectivas.202657302
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        Text: Spanish
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              Text: May2026
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