Bibliographic Details
| Title: |
Publicidad en redes sociales y decisión de compra: rol mediador de la confianza en marcas de moda en Huancayo, 2025. |
| Alternate Title: |
Social Media Advertising and Purchase Decision: The Mediating Role of Trust in Fashion Brands in Huancayo, 2025. |
| Authors: |
Aldana Vilca, Alejandra Patricia1 e_2022200002I@uncp.edu.pe, Parian Moreno, Jazmin Milagros1 e_2022200023D@uncp.edu.pe, Quispe Acevedo, Gabriela Milagros1 e_2022200025B@uncp.edu.pe, Ortiz Colca, Gary Clodoaldo2 gortiz@uncp.edu.pe, Inca Roca, Yamill Alam Barrionuevo2 ybarrionuevo@uncp.edu.pe |
| Source: |
Perpectivas. May2026, Issue 57, p50-77. 28p. |
| Database: |
Business Source Ultimate |
