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EXAMINATION OF STOCK MARKET RESPONSE TO PUBLICITY SURROUNDING ATHLETIC ENDORSERS.

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Title: EXAMINATION OF STOCK MARKET RESPONSE TO PUBLICITY SURROUNDING ATHLETIC ENDORSERS.
Authors: Russell, Michael1, Mahar, James1, Drewniak, Betsy1
Source: Marketing Management Journal. Fall2005, Vol. 15 Issue 2, p67-79. 13p.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: EXAMINATION OF STOCK MARKET RESPONSE TO PUBLICITY SURROUNDING ATHLETIC ENDORSERS.
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  Data: <searchLink fieldCode="JN" term="%22Marketing+Management+Journal%22">Marketing Management Journal</searchLink>. Fall2005, Vol. 15 Issue 2, p67-79. 13p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=19403281
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        Value: 10.63963/001c.150859
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      – Code: eng
        Text: English
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        PageCount: 13
        StartPage: 67
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      – TitleFull: EXAMINATION OF STOCK MARKET RESPONSE TO PUBLICITY SURROUNDING ATHLETIC ENDORSERS.
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            NameFull: Russell, Michael
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            NameFull: Mahar, James
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              Text: Fall2005
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              Y: 2005
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