EXAMINATION OF STOCK MARKET RESPONSE TO PUBLICITY SURROUNDING ATHLETIC ENDORSERS.

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Bibliographic Details
Title:	EXAMINATION OF STOCK MARKET RESPONSE TO PUBLICITY SURROUNDING ATHLETIC ENDORSERS.
Authors:	Russell, Michael¹, Mahar, James¹, Drewniak, Betsy¹
Source:	Marketing Management Journal. Fall2005, Vol. 15 Issue 2, p67-79. 13p.
Database:	Business Source Ultimate

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