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"Don't Fail With Me. I Will Complain"! A Study on Consumer Negative Emotions and Behaviours.

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Bibliographic Details
Title: "Don't Fail With Me. I Will Complain"! A Study on Consumer Negative Emotions and Behaviours.
Authors: Marquetto, Matheus Frohlich1 (AUTHOR), de Oliveira, Marta Olivia Rovedder2 (AUTHOR) marta.oliveira@ufsm.br, Brandão, Amélia Maria Pinto da Cunha3 (AUTHOR) ameliabrandao@fep.up.pt
Source: International Journal of Consumer Studies. May2026, Vol. 50 Issue 3, p1-18. 18p.
Database: Business Source Ultimate
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