Consumer Online Brand Engagement as a Hierarchical Construct: How Consumption, Contribution, and Creation Drive Luxury Purchase Intention among Young Consumers in Sub‐Saharan Africa.
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| Title: | Consumer Online Brand Engagement as a Hierarchical Construct: How Consumption, Contribution, and Creation Drive Luxury Purchase Intention among Young Consumers in Sub‐Saharan Africa. |
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| Authors: | Ayiku, Andrews1 ayiku.andrews@upsa.edu.gh, Amartey, Rhodalene2 rhodalene.amartey@unimac.edu.gh |
| Source: | Advances in Consumer Research. May2026, Vol. 3 Issue 5, p133-143. 11p. |
| Database: | Business Source Ultimate |
| ISSN: | 00989258 |
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