Impulse buying in the fast-fashion: the role of self-control, marketing stimuli, and motivation.

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Bibliographic Details
Title: Impulse buying in the fast-fashion: the role of self-control, marketing stimuli, and motivation.
Alternate Title: Compra impulsiva en la moda rápida: el papel del autocontrol, los estímulos de marketing y la motivación.
Authors: Cristancho Lara, Laura Camila1 laurac.cristanchol@ecci.edu.co, Cancino Gómez, Yezid Alfonso2,3,4 ycancino@universidadmayor.edu.co, Cristancho Triana, Gerson Jaquin5,6,7,8 gcristanchot@ecci.edu.co
Source: Revista Criterio Libre. jul-dic2025, Vol. 23 Issue 43, p146-172. 27p.
Database: Business Source Ultimate
Description
ISSN:19000642
DOI:10.18041/1900-0642/criterioli-bre.2025v23n43.13362