Marketing y sostenibilidad empresarial en Pequeñas y Medianas Empresas (PyMes).

Saved in:
Bibliographic Details
Title: Marketing y sostenibilidad empresarial en Pequeñas y Medianas Empresas (PyMes).
Alternate Title: Marketing and business sustainability in Small and Medium Enterprises (SMEs).
Authors: Herazo-Hoyos, C.1 cesarherazo@unisinu.edu.co, Fajardo-Pereira, J.2 Johana.fajardope@campusucc.edu.co, Acosta-López, J.1 jefeprogramaadmonempresas@unisinu.edu.co, Jiménez-Diaz, A.1 alexjimenezd@unisinu.edu.co
Source: Panorama Económico. abr2025, Vol. 33 Issue 2, p147-169. 23p.
Database: Business Source Ultimate
FullText Links:
  – Type: pdflink
Text:
  Availability: 0
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 194061170
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: Marketing y sostenibilidad empresarial en Pequeñas y Medianas Empresas (PyMes).
– Name: TitleAlt
  Label: Alternate Title
  Group: TiAlt
  Data: Marketing and business sustainability in Small and Medium Enterprises (SMEs).
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Herazo-Hoyos%2C+C%2E%22">Herazo-Hoyos, C.</searchLink><relatesTo>1</relatesTo><i> cesarherazo@unisinu.edu.co</i><br /><searchLink fieldCode="AR" term="%22Fajardo-Pereira%2C+J%2E%22">Fajardo-Pereira, J.</searchLink><relatesTo>2</relatesTo><i> Johana.fajardope@campusucc.edu.co</i><br /><searchLink fieldCode="AR" term="%22Acosta-López%2C+J%2E%22">Acosta-López, J.</searchLink><relatesTo>1</relatesTo><i> jefeprogramaadmonempresas@unisinu.edu.co</i><br /><searchLink fieldCode="AR" term="%22Jiménez-Diaz%2C+A%2E%22">Jiménez-Diaz, A.</searchLink><relatesTo>1</relatesTo><i> alexjimenezd@unisinu.edu.co</i>
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22Panorama+Económico%22">Panorama Económico</searchLink>. abr2025, Vol. 33 Issue 2, p147-169. 23p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=194061170
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.32997/pe-2025-5914
    Languages:
      – Code: spa
        Text: Spanish
    PhysicalDescription:
      Pagination:
        PageCount: 23
        StartPage: 147
    Titles:
      – TitleFull: Marketing y sostenibilidad empresarial en Pequeñas y Medianas Empresas (PyMes).
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Herazo-Hoyos, C.
      – PersonEntity:
          Name:
            NameFull: Fajardo-Pereira, J.
      – PersonEntity:
          Name:
            NameFull: Acosta-López, J.
      – PersonEntity:
          Name:
            NameFull: Jiménez-Diaz, A.
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 04
              Text: abr2025
              Type: published
              Y: 2025
          Identifiers:
            – Type: issn-print
              Value: 01228900
          Numbering:
            – Type: volume
              Value: 33
            – Type: issue
              Value: 2
          Titles:
            – TitleFull: Panorama Económico
              Type: main
ResultId 1