Unpacking How Anthropomorphic Attribute and Social Presence Foster Consumer Trust and Continued Use of Gen-AI Chatbots: An Integration of AIDUA and Cognitive Appraisal Theory.
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| Title: | Unpacking How Anthropomorphic Attribute and Social Presence Foster Consumer Trust and Continued Use of Gen-AI Chatbots: An Integration of AIDUA and Cognitive Appraisal Theory. |
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| Authors: | Li, Jing1 (AUTHOR), Wei, Jianglei1,2 (AUTHOR), Pang, Hua2,3 (AUTHOR) huapang@tju.edu.cn, Xie, Yungeng1,3 (AUTHOR) xieyungeng@sjtu.edu.cn |
| Source: | Journal of Theoretical & Applied Electronic Commerce Research. May2026, Vol. 21 Issue 5, p135. 28p. |
| Database: | Business Source Ultimate |
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