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Experiencias inmersivas como estrategia de mercadotecnia y su influencia en el comportamiento del consumidor. Un estudio de generaciones.

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Title: Experiencias inmersivas como estrategia de mercadotecnia y su influencia en el comportamiento del consumidor. Un estudio de generaciones.
Alternate Title: Immersive experiences as a marketing strategy and their influence on consumer behavior. A study of generations.
Authors: Martínez-Valdez, Ruth Isela1 ruth.martinezvld@anl.edu.mx, Solís-Peña, Carolina1 carolina.solispa@uanl.edu.mx, del Carmen Catache-Mendoza, María1 maria.catachemnd@uanl.edu.mx
Source: VinculaTégica Efan. Mar/Apr2026, Vol. 12 Issue 2, p119-132. 14p.
Database: Business Source Ultimate
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  Data: <searchLink fieldCode="JN" term="%22VinculaTégica+Efan%22">VinculaTégica Efan</searchLink>. Mar/Apr2026, Vol. 12 Issue 2, p119-132. 14p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=194148516
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        Value: 10.29105/vtga12.2-1229
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      – Code: spa
        Text: Spanish
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      – TitleFull: Experiencias inmersivas como estrategia de mercadotecnia y su influencia en el comportamiento del consumidor. Un estudio de generaciones.
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              Text: Mar/Apr2026
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              Y: 2026
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