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Bid Shading in First-Price Auction: Nonstationary Bayesian Multiarmed Bandit Methods for Real-Time Bidding.

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Title: Bid Shading in First-Price Auction: Nonstationary Bayesian Multiarmed Bandit Methods for Real-Time Bidding.
Authors: Guo, Mengzhuo1 (AUTHOR) mengzhguo@scu.edu.cn, Zhang, Wuqi2 (AUTHOR) mfishzhang@tencent.com, Shen, Yiwen3 (AUTHOR) yiwenshen@ust.hk, Zhang, Qingpeng4 (AUTHOR) qpzhang@hku.hk
Source: Information Systems Research (INFORMS). Jun2026, p1. 22p.
Database: Business Source Ultimate
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An: 194149059
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PubType: Academic Journal
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  Data: <searchLink fieldCode="JN" term="%22Information+Systems+Research+%28INFORMS%29%22">Information Systems Research (INFORMS)</searchLink>. Jun2026, p1. 22p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=194149059
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      – Type: doi
        Value: 10.1287/isre.2025.1837
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      – Code: eng
        Text: English
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        PageCount: 22
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      – TitleFull: Bid Shading in First-Price Auction: Nonstationary Bayesian Multiarmed Bandit Methods for Real-Time Bidding.
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            – D: 01
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              Text: Jun2026
              Type: published
              Y: 2026
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