How Are Purchase Intentions of Virtual Items in Multiplayer Online Games Affected? A Thematic and Structural Analysis.

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Bibliographic Details
Title:	How Are Purchase Intentions of Virtual Items in Multiplayer Online Games Affected? A Thematic and Structural Analysis.
Authors:	Sandiani, Sepideh Amani¹ sepideh.amani@ase.ui.ac.ir, Ansari, Azarnoush² a.ansari@ase.ui.ac.ir, Kazemi, Ali¹ alik@ase.ui.ac.ir
Source:	Interdisciplinary Journal of Management Studies. Apr2026, Vol. 19 Issue 2, p401-423. 23p.
Database:	Business Source Ultimate

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ISSN:	20087055
DOI:	10.22059/ijms.2025.394543.677603