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How Are Purchase Intentions of Virtual Items in Multiplayer Online Games Affected? A Thematic and Structural Analysis.

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Title: How Are Purchase Intentions of Virtual Items in Multiplayer Online Games Affected? A Thematic and Structural Analysis.
Authors: Sandiani, Sepideh Amani1 sepideh.amani@ase.ui.ac.ir, Ansari, Azarnoush2 a.ansari@ase.ui.ac.ir, Kazemi, Ali1 alik@ase.ui.ac.ir
Source: Interdisciplinary Journal of Management Studies. Apr2026, Vol. 19 Issue 2, p401-423. 23p.
Database: Business Source Ultimate
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        Value: 10.22059/ijms.2025.394543.677603
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