Subscription model in healthcare services: Serial mediating effect of perceived innovation and perceived quality on intentions to use.
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| Title: | Subscription model in healthcare services: Serial mediating effect of perceived innovation and perceived quality on intentions to use. |
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| Authors: | Singh, Ankit1 (AUTHOR) anktsngh15@gmail.com, Jauhar, Shreya Maria2 (AUTHOR), Jadhav, Sammita2 (AUTHOR) |
| Source: | International Journal of Healthcare Management. Jun2026, Vol. 19 Issue 3, p551-563. 13p. |
| Database: | Business Source Ultimate |
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| ISSN: | 20479700 |
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| DOI: | 10.1080/20479700.2025.2520943 |