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Fit to Persuade: The Role of Source–Appeal Congruence in Cancer Screening Decisions.

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Title: Fit to Persuade: The Role of Source–Appeal Congruence in Cancer Screening Decisions.
Authors: Ponnappan, Vedha (AUTHOR) Vedha.ponnappan@iimu.ac.in, Nivsarkar, Anima (AUTHOR), Satyavageeswaran, Prakash (AUTHOR), Bharadwaj, Sundar (AUTHOR)
Source: Journal of Marketing. Jul2026, Vol. 90 Issue 4, p97-121. 25p.
Database: Business Source Ultimate
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An: 194223203
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  Data: Fit to Persuade: The Role of Source–Appeal Congruence in Cancer Screening Decisions.
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  Data: <searchLink fieldCode="AR" term="%22Ponnappan%2C+Vedha%22">Ponnappan, Vedha</searchLink> (AUTHOR)<i> Vedha.ponnappan@iimu.ac.in</i><br /><searchLink fieldCode="AR" term="%22Nivsarkar%2C+Anima%22">Nivsarkar, Anima</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Satyavageeswaran%2C+Prakash%22">Satyavageeswaran, Prakash</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Bharadwaj%2C+Sundar%22">Bharadwaj, Sundar</searchLink> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing%22">Journal of Marketing</searchLink>. Jul2026, Vol. 90 Issue 4, p97-121. 25p.
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      – Type: doi
        Value: 10.1177/00222429251355263
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      – Code: eng
        Text: English
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        PageCount: 25
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      – TitleFull: Fit to Persuade: The Role of Source–Appeal Congruence in Cancer Screening Decisions.
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            NameFull: Nivsarkar, Anima
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            NameFull: Satyavageeswaran, Prakash
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              Text: Jul2026
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              Y: 2026
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