APA (7th ed.) Citation

Mah, S., Slotegraaf, R. J., & Mallapragada, G. (2026). Temporal Patterns of New Product Introductions and IPO Value: The Importance of Recency, Dispersion, and Asymmetry. Journal of Marketing, 90(4), 145. https://doi.org/10.1177/00222429251382272

Chicago Style (17th ed.) Citation

Mah, Suyun, Rebecca J. Slotegraaf, and Girish Mallapragada. "Temporal Patterns of New Product Introductions and IPO Value: The Importance of Recency, Dispersion, and Asymmetry." Journal of Marketing 90, no. 4 (2026): 145. https://doi.org/10.1177/00222429251382272.

MLA (9th ed.) Citation

Mah, Suyun, et al. "Temporal Patterns of New Product Introductions and IPO Value: The Importance of Recency, Dispersion, and Asymmetry." Journal of Marketing, vol. 90, no. 4, 2026, p. 145, https://doi.org/10.1177/00222429251382272.