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Temporal Patterns of New Product Introductions and IPO Value: The Importance of Recency, Dispersion, and Asymmetry.

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Title: Temporal Patterns of New Product Introductions and IPO Value: The Importance of Recency, Dispersion, and Asymmetry.
Authors: Mah, Suyun (AUTHOR) symah@smu.edu.sg, Slotegraaf, Rebecca J. (AUTHOR), Mallapragada, Girish (AUTHOR)
Source: Journal of Marketing. Jul2026, Vol. 90 Issue 4, p145-164. 20p.
Database: Business Source Ultimate
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An: 194223206
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PubType: Academic Journal
PubTypeId: academicJournal
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  Data: Temporal Patterns of New Product Introductions and IPO Value: The Importance of Recency, Dispersion, and Asymmetry.
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  Data: <searchLink fieldCode="AR" term="%22Mah%2C+Suyun%22">Mah, Suyun</searchLink> (AUTHOR)<i> symah@smu.edu.sg</i><br /><searchLink fieldCode="AR" term="%22Slotegraaf%2C+Rebecca+J%2E%22">Slotegraaf, Rebecca J.</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Mallapragada%2C+Girish%22">Mallapragada, Girish</searchLink> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing%22">Journal of Marketing</searchLink>. Jul2026, Vol. 90 Issue 4, p145-164. 20p.
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        Value: 10.1177/00222429251382272
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      – Code: eng
        Text: English
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        PageCount: 20
        StartPage: 145
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      – TitleFull: Temporal Patterns of New Product Introductions and IPO Value: The Importance of Recency, Dispersion, and Asymmetry.
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            NameFull: Mah, Suyun
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            NameFull: Slotegraaf, Rebecca J.
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              Text: Jul2026
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              Y: 2026
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