Temporal Patterns of New Product Introductions and IPO Value: The Importance of Recency, Dispersion, and Asymmetry.
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| Title: | Temporal Patterns of New Product Introductions and IPO Value: The Importance of Recency, Dispersion, and Asymmetry. |
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| Authors: | Mah, Suyun (AUTHOR) symah@smu.edu.sg, Slotegraaf, Rebecca J. (AUTHOR), Mallapragada, Girish (AUTHOR) |
| Source: | Journal of Marketing. Jul2026, Vol. 90 Issue 4, p145-164. 20p. |
| Database: | Business Source Ultimate |
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