Temporal Patterns of New Product Introductions and IPO Value: The Importance of Recency, Dispersion, and Asymmetry.

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Bibliographic Details
Title: Temporal Patterns of New Product Introductions and IPO Value: The Importance of Recency, Dispersion, and Asymmetry.
Authors: Mah, Suyun (AUTHOR) symah@smu.edu.sg, Slotegraaf, Rebecca J. (AUTHOR), Mallapragada, Girish (AUTHOR)
Source: Journal of Marketing. Jul2026, Vol. 90 Issue 4, p145-164. 20p.
Database: Business Source Ultimate
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