Digital Financial Intuition and AI-Driven Marketing: Enhancing Perceived Fairness to Improve Customer Retention in Malaysian Islamic Banks.

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Bibliographic Details
Title:	Digital Financial Intuition and AI-Driven Marketing: Enhancing Perceived Fairness to Improve Customer Retention in Malaysian Islamic Banks.
Authors:	Salem, Mohammed R. M.¹ muhammedsalem595@gmail.com
Source:	Interdisciplinary Journal of Management Studies. Jul2026, Vol. 19 Issue 3, p583-607. 25p.
Database:	Business Source Ultimate

Description
ISSN:	20087055
DOI:	10.22059/ijms.2025.397480.677731