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Navigating public procurement: strategic sales and pricing approaches in business-to-government markets.

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Title: Navigating public procurement: strategic sales and pricing approaches in business-to-government markets.
Authors: Holz, Florian1 (AUTHOR), Lanzrath, Aline Isabelle1 (AUTHOR), Homburg, Christian1,2 (AUTHOR) christian.homburg@uni-mannheim.de
Source: Journal of Personal Selling & Sales Management. Feb2026, p1-19. 19p. 2 Illustrations.
Database: Business Source Ultimate
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AccessLevel: 2
PubType: Academic Journal
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1080/08853134.2026.2632074
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      – Code: eng
        Text: English
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        PageCount: 19
        StartPage: 1
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      – TitleFull: Navigating public procurement: strategic sales and pricing approaches in business-to-government markets.
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            NameFull: Holz, Florian
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            NameFull: Lanzrath, Aline Isabelle
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            NameFull: Homburg, Christian
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            – D: 15
              M: 02
              Text: Feb2026
              Type: published
              Y: 2026
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