Analyzing the consumer interaction with generative AI-provided content in digital marketing.
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| Title: | Analyzing the consumer interaction with generative AI-provided content in digital marketing. |
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| Authors: | Deng, Jun1 (AUTHOR), Song, Changsong2 (AUTHOR) changsong_song@126.com |
| Source: | Electronic Commerce Research. Jun2026, p1-15. 15p. |
| Database: | Business Source Ultimate |
| ISSN: | 13895753 |
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| DOI: | 10.1007/s10660-026-10154-z |
