FIFA's foray into dynamic pricing may be backfiring by keeping actual fans out of the World Cup—and sending some prices lower as backlash hits demand.
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| Title: | FIFA's foray into dynamic pricing may be backfiring by keeping actual fans out of the World Cup—and sending some prices lower as backlash hits demand. |
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| Authors: | Rogelberg, Sasha (AUTHOR) |
| Source: | Fortune.com. 6/3/2026, pN.PAG-N.PAG. 1p. |
| Database: | Business Source Ultimate |
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