APA (7th ed.) Citation

Seol, C., Rossi, F., Valentini, S., & Montaguti, E. (2026). Consumer Impatience, Technological Innovation, and Market Structure. Marketing Science (INFORMS), 1. https://doi.org/10.1287/mksc.2024.0885

Chicago Style (17th ed.) Citation

Seol, Chaewon, Federico Rossi, Sara Valentini, and Elisa Montaguti. "Consumer Impatience, Technological Innovation, and Market Structure." Marketing Science (INFORMS) 2026: 1. https://doi.org/10.1287/mksc.2024.0885.

MLA (9th ed.) Citation

Seol, Chaewon, et al. "Consumer Impatience, Technological Innovation, and Market Structure." Marketing Science (INFORMS), 2026, p. 1, https://doi.org/10.1287/mksc.2024.0885.