APA (7th ed.) Citation

Schemm, J., Schwarz, C., & Strickrodt, M. (2026). Geiger Uses Machine Learning to Reduce Customer Churn in the Promotional Products Industry. INFORMS Journal on Applied Analytics, 1. https://doi.org/10.1287/inte.2025.0292

Chicago Style (17th ed.) Citation

Schemm, Jan, Christian Schwarz, and Marc Strickrodt. "Geiger Uses Machine Learning to Reduce Customer Churn in the Promotional Products Industry." INFORMS Journal on Applied Analytics 2026: 1. https://doi.org/10.1287/inte.2025.0292.

MLA (9th ed.) Citation

Schemm, Jan, et al. "Geiger Uses Machine Learning to Reduce Customer Churn in the Promotional Products Industry." INFORMS Journal on Applied Analytics, 2026, p. 1, https://doi.org/10.1287/inte.2025.0292.