Geiger Uses Machine Learning to Reduce Customer Churn in the Promotional Products Industry.

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Bibliographic Details
Title:	Geiger Uses Machine Learning to Reduce Customer Churn in the Promotional Products Industry.
Authors:	Schemm, Jan¹ (AUTHOR) jan.schemm@hs-duesseldorf.de, Schwarz, Christian¹ (AUTHOR) christian.schwarz@hs-duesseldorf.de, Strickrodt, Marc² (AUTHOR) mstrickrodt@geiger.com
Source:	INFORMS Journal on Applied Analytics. Jun2026, p1. 19p.
Database:	Business Source Ultimate

Description
ISSN:	26440865
DOI:	10.1287/inte.2025.0292