Geiger Uses Machine Learning to Reduce Customer Churn in the Promotional Products Industry.
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| Title: | Geiger Uses Machine Learning to Reduce Customer Churn in the Promotional Products Industry. |
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| Authors: | Schemm, Jan1 (AUTHOR) jan.schemm@hs-duesseldorf.de, Schwarz, Christian1 (AUTHOR) christian.schwarz@hs-duesseldorf.de, Strickrodt, Marc2 (AUTHOR) mstrickrodt@geiger.com |
| Source: | INFORMS Journal on Applied Analytics. Jun2026, p1. 19p. |
| Database: | Business Source Ultimate |
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