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The Interestingness Value of Including African Stories in Marketing and Public Policy Research.

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Bibliographic Details
Title: The Interestingness Value of Including African Stories in Marketing and Public Policy Research.
Authors: Appau, Samuelson (AUTHOR) s.appau@mbs.edu, Makkar, Marian (AUTHOR), Narh, Deborah Dede (AUTHOR)
Source: Journal of Public Policy & Marketing. Jul2026, Vol. 45 Issue 3, p211-214. 4p.
Database: Business Source Ultimate
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ISSN:07439156
DOI:10.1177/07439156261436398