View in EDS HTML Full Text PDF Full Text

The Interestingness Value of Including African Stories in Marketing and Public Policy Research.

Saved in:
Bibliographic Details
Title: The Interestingness Value of Including African Stories in Marketing and Public Policy Research.
Authors: Appau, Samuelson (AUTHOR) s.appau@mbs.edu, Makkar, Marian (AUTHOR), Narh, Deborah Dede (AUTHOR)
Source: Journal of Public Policy & Marketing. Jul2026, Vol. 45 Issue 3, p211-214. 4p.
Database: Business Source Ultimate
Full text is not displayed to guests.
FullText Links:
  – Type: pdflink
Text:
  Availability: 1
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 194357066
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: The Interestingness Value of Including African Stories in Marketing and Public Policy Research.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Appau%2C+Samuelson%22">Appau, Samuelson</searchLink> (AUTHOR)<i> s.appau@mbs.edu</i><br /><searchLink fieldCode="AR" term="%22Makkar%2C+Marian%22">Makkar, Marian</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Narh%2C+Deborah+Dede%22">Narh, Deborah Dede</searchLink> (AUTHOR)
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22Journal+of+Public+Policy+%26+Marketing%22">Journal of Public Policy & Marketing</searchLink>. Jul2026, Vol. 45 Issue 3, p211-214. 4p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=194357066
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1177/07439156261436398
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 4
        StartPage: 211
    Titles:
      – TitleFull: The Interestingness Value of Including African Stories in Marketing and Public Policy Research.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Appau, Samuelson
      – PersonEntity:
          Name:
            NameFull: Makkar, Marian
      – PersonEntity:
          Name:
            NameFull: Narh, Deborah Dede
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 07
              Text: Jul2026
              Type: published
              Y: 2026
          Identifiers:
            – Type: issn-print
              Value: 07439156
          Numbering:
            – Type: volume
              Value: 45
            – Type: issue
              Value: 3
          Titles:
            – TitleFull: Journal of Public Policy & Marketing
              Type: main
ResultId 1