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Can the creativity of a crowdsourcing platform foster idea generation? The mediating role of curiosity.

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Title: Can the creativity of a crowdsourcing platform foster idea generation? The mediating role of curiosity.
Authors: Jeong, Yoon-Young1 (AUTHOR), Youn, Nara2 (AUTHOR), Im, Subin3 (AUTHOR) subin-im@utc.edu, Staub, Alexander4 (AUTHOR), Stanko, Michael A.5 (AUTHOR)
Source: Journal of Marketing Theory & Practice. Summer2026, Vol. 34 Issue 3, p421-438. 18p.
Database: Business Source Ultimate
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Theory+%26+Practice%22">Journal of Marketing Theory & Practice</searchLink>. Summer2026, Vol. 34 Issue 3, p421-438. 18p.
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        Value: 10.1080/10696679.2025.2449907
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      – Code: eng
        Text: English
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        PageCount: 18
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              Text: Summer2026
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              Y: 2026
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