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Green ad stories' characteristics and green brand trust: examining the moderating role of consumer expertise through the elaboration likelihood model lens.

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Title: Green ad stories' characteristics and green brand trust: examining the moderating role of consumer expertise through the elaboration likelihood model lens.
Authors: Kumar, Prashant1 (AUTHOR), Jhawar, Anand1,2 (AUTHOR) ajhawar@imt.edu, Shetty, Khyati3 (AUTHOR), Varshney, Sanjeev1 (AUTHOR)
Source: Journal of Marketing Theory & Practice. Summer2026, Vol. 34 Issue 3, p545-558. 14p.
Database: Business Source Ultimate
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  Data: Green ad stories' characteristics and green brand trust: examining the moderating role of consumer expertise through the elaboration likelihood model lens.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Theory+%26+Practice%22">Journal of Marketing Theory & Practice</searchLink>. Summer2026, Vol. 34 Issue 3, p545-558. 14p.
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1080/10696679.2025.2463080
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      – Code: eng
        Text: English
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        PageCount: 14
        StartPage: 545
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      – TitleFull: Green ad stories' characteristics and green brand trust: examining the moderating role of consumer expertise through the elaboration likelihood model lens.
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            NameFull: Kumar, Prashant
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            NameFull: Jhawar, Anand
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            NameFull: Shetty, Khyati
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              Text: Summer2026
              Type: published
              Y: 2026
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              Value: 34
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