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Simple is Eco-Friendly but Complex is Effective: Inferences from Visual Complexity in Package Design.

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Title: Simple is Eco-Friendly but Complex is Effective: Inferences from Visual Complexity in Package Design.
Authors: Ryu, Soo Yon1 (AUTHOR) sryu@wlu.edu, Affonso, Felipe M.2 (AUTHOR), Sela, Aner3 (AUTHOR)
Source: Journal of Advertising. Jun/Jul2026, Vol. 55 Issue 3, p382-400. 19p.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: Simple is Eco-Friendly but Complex is Effective: Inferences from Visual Complexity in Package Design.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Advertising%22">Journal of Advertising</searchLink>. Jun/Jul2026, Vol. 55 Issue 3, p382-400. 19p.
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      – Type: doi
        Value: 10.1080/00913367.2025.2593659
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      – Code: eng
        Text: English
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        PageCount: 19
        StartPage: 382
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      – TitleFull: Simple is Eco-Friendly but Complex is Effective: Inferences from Visual Complexity in Package Design.
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            NameFull: Ryu, Soo Yon
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            NameFull: Affonso, Felipe M.
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            – D: 01
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              Text: Jun/Jul2026
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              Y: 2026
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