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Dark Patterns in Data-Consent Disclosures and Consumer Reactance to Online Behavioral Advertising.

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Bibliographic Details
Title: Dark Patterns in Data-Consent Disclosures and Consumer Reactance to Online Behavioral Advertising.
Authors: Ju, Ilwoo1 (AUTHOR) iju@purdue.edu, Ham, Chang-Dae2 (AUTHOR), Yel, Eylül1 (AUTHOR)
Source: Journal of Advertising. Jun/Jul2026, Vol. 55 Issue 3, p307-325. 19p.
Database: Business Source Ultimate
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Description
ISSN:00913367
DOI:10.1080/00913367.2025.2593666