Examining AI-Mobile payment applications through ISSM and perceived value theories: The role of alternative attractive service design options.
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| Title: | Examining AI-Mobile payment applications through ISSM and perceived value theories: The role of alternative attractive service design options. |
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| Authors: | Doszhan, Raigul1 raiguldos2011@gmail.com, Glavee-Geo, Richard2 rigl@ntnu.no, Sabidullina, Ademi1 sabidullina96@inbox.ru, Zhanibekova, Gaukhar3 gaukhar-k@mail.ru, Baimukhanova, Sariya1 bsariya@rambler.ru, Shaikh, Aijaz A.4,5 aijaz.a.shaikh@ipic.kz |
| Source: | European Research on Management & Business Economics. May-Aug2026, Vol. 32 Issue 2, p1-16. 16p. |
| Database: | Business Source Ultimate |
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