Profiling the application of the 2-tuple linguistic model in marketing: a comprehensive analysis and future directions.
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| Title: | Profiling the application of the 2-tuple linguistic model in marketing: a comprehensive analysis and future directions. |
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| Authors: | Shu, Ziwei1 (AUTHOR) ziweishu@ucm.es, Galán Hernández, José Javier2 (AUTHOR), Carrasco-Aguilar, Álvaro3 (AUTHOR) |
| Source: | Fuzzy Optimization & Decision Making. Jun2026, Vol. 25 Issue 2, p285-313. 29p. |
| Database: | Business Source Ultimate |
| ISSN: | 15684539 |
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| DOI: | 10.1007/s10700-026-09477-1 |
