Exploring Neural Mechanisms of Evaluative Conditioning in Consumer Psychology.
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| Title: | Exploring Neural Mechanisms of Evaluative Conditioning in Consumer Psychology. |
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| Authors: | Leeuwis, Nikki1,2 n.leeuwis@tilburguniversity.edu, van Bommel, Tom2, Alimardani, Maryam3 |
| Source: | Journal of Neuroscience, Psychology, & Economics. Jun2026, Vol. 19 Issue 2, p75-97. 23p. |
| Database: | Business Source Ultimate |
| ISSN: | 1937321X |
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| DOI: | 10.1037/npe0000216 |
