LES TROIS REPRÉSENTATIONS DU MARKETING AU-TRAVERS DE SES DÉFINITIONS.
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| Title: | LES TROIS REPRÉSENTATIONS DU MARKETING AU-TRAVERS DE SES DÉFINITIONS. |
|---|---|
| Authors: | Mathieu, Jean-Pierre1, Roehrich, Gilles2 |
| Source: | Revue Française du Marketing. sep2005, Issue 204, p39-56. 18p. |
| Database: | Business Source Ultimate |
| FullText | Links: – Type: pdflink Text: Availability: 0 |
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| Header | DbId: bsu DbLabel: Business Source Ultimate An: 19445356 AccessLevel: 2 PubType: Academic Journal PubTypeId: academicJournal PreciseRelevancyScore: 0 |
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| PLink | https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=19445356 |
| RecordInfo | BibRecord: BibEntity: Languages: – Code: fre Text: French PhysicalDescription: Pagination: PageCount: 18 StartPage: 39 Titles: – TitleFull: LES TROIS REPRÉSENTATIONS DU MARKETING AU-TRAVERS DE SES DÉFINITIONS. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Mathieu, Jean-Pierre – PersonEntity: Name: NameFull: Roehrich, Gilles IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 09 Text: sep2005 Type: published Y: 2005 Identifiers: – Type: issn-print Value: 00353051 Numbering: – Type: issue Value: 204 Titles: – TitleFull: Revue Française du Marketing Type: main |
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