APA (7th ed.) Citation

Liu, M., Mao, X., Lin, L. M., & Feng, Y. (2026). Brand attachment, artificial intelligence severity of AI service failure and forgiveness willingness in hotel contactless services: The roles of perceived betrayal and robot cuteness. Chinese Management Studies, 20(5), 1327.

Chicago Style (17th ed.) Citation

Liu, Meilian, Xin Mao, Li Min Lin, and Yujie Feng. "Brand Attachment, Artificial Intelligence Severity of AI Service Failure and Forgiveness Willingness in Hotel Contactless Services: The Roles of Perceived Betrayal and Robot Cuteness." Chinese Management Studies 20, no. 5 (2026): 1327.

MLA (9th ed.) Citation

Liu, Meilian, et al. "Brand Attachment, Artificial Intelligence Severity of AI Service Failure and Forgiveness Willingness in Hotel Contactless Services: The Roles of Perceived Betrayal and Robot Cuteness." Chinese Management Studies, vol. 20, no. 5, 2026, p. 1327.