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The continuity heuristic: Temporal extrapolation in consumer judgment.

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Bibliographic Details
Title: The continuity heuristic: Temporal extrapolation in consumer judgment.
Authors: Fisher, Matthew1 (AUTHOR) matthewfisher@smu.edu, Smiley, Adam H.2 (AUTHOR)
Source: Journal of Consumer Psychology (John Wiley & Sons, Inc. ). Jun2026, p1. 19p. 5 Illustrations.
Database: Business Source Ultimate
Description
ISSN:10577408
DOI:10.1002/jcpy.70032