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Impact of Economic Cycles on Consumer-Oriented Media Synergy.

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Bibliographic Details
Title: Impact of Economic Cycles on Consumer-Oriented Media Synergy.
Authors: Sinha, Shameek1 (AUTHOR) shameek.sinha@auckland.ac.nz
Source: International Journal of Market Research. Jul2026, Vol. 68 Issue 4, p566-585. 20p.
Database: Business Source Ultimate
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ISSN:14707853
DOI:10.1177/14707853261434267