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Impact of Economic Cycles on Consumer-Oriented Media Synergy.

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Title: Impact of Economic Cycles on Consumer-Oriented Media Synergy.
Authors: Sinha, Shameek1 (AUTHOR) shameek.sinha@auckland.ac.nz
Source: International Journal of Market Research. Jul2026, Vol. 68 Issue 4, p566-585. 20p.
Database: Business Source Ultimate
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  Data: Impact of Economic Cycles on Consumer-Oriented Media Synergy.
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  Data: <searchLink fieldCode="JN" term="%22International+Journal+of+Market+Research%22">International Journal of Market Research</searchLink>. Jul2026, Vol. 68 Issue 4, p566-585. 20p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=194543511
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        Value: 10.1177/14707853261434267
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      – Code: eng
        Text: English
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        PageCount: 20
        StartPage: 566
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      – TitleFull: Impact of Economic Cycles on Consumer-Oriented Media Synergy.
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              M: 07
              Text: Jul2026
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              Y: 2026
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