Impact of Economic Cycles on Consumer-Oriented Media Synergy.
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| Title: | Impact of Economic Cycles on Consumer-Oriented Media Synergy. |
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| Authors: | Sinha, Shameek1 (AUTHOR) shameek.sinha@auckland.ac.nz |
| Source: | International Journal of Market Research. Jul2026, Vol. 68 Issue 4, p566-585. 20p. |
| Database: | Business Source Ultimate |
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