How Scent Arousal Influences Consumers' Decision-Making: A Heuristic-Systematic Model Perspective.
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| Title: | How Scent Arousal Influences Consumers' Decision-Making: A Heuristic-Systematic Model Perspective. |
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| Authors: | Li, Fangzhou1 (AUTHOR), Chang, Xinyu2 (AUTHOR) 20250030@suibe.edu.cn, Yada, Katsutoshi3 (AUTHOR), Yang, Shuai4 (AUTHOR), Li, Zhen5 (AUTHOR) |
| Source: | International Journal of Market Research. Jul2026, Vol. 68 Issue 4, p494-522. 29p. |
| Database: | Business Source Ultimate |
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| ISSN: | 14707853 |
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| DOI: | 10.1177/14707853261445481 |
