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Decoding Public Preferences in Volunteer Service Projects: An Empirical Study Based on Conjoint Experiment and Machine Learning Approaches.

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Title: Decoding Public Preferences in Volunteer Service Projects: An Empirical Study Based on Conjoint Experiment and Machine Learning Approaches.
Authors: Zhang, Rui1 (AUTHOR), Liu, Zhanyu2 (AUTHOR) ncu7101015068@163.com, Zhang, Ran1 (AUTHOR)
Source: Nonprofit Management & Leadership. Jun2026, Vol. 36 Issue 4, p551-566. 16p.
Database: Business Source Ultimate
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Header DbId: bsu
DbLabel: Business Source Ultimate
An: 194547835
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
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  Data: Decoding Public Preferences in Volunteer Service Projects: An Empirical Study Based on Conjoint Experiment and Machine Learning Approaches.
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  Data: <searchLink fieldCode="AR" term="%22Zhang%2C+Rui%22">Zhang, Rui</searchLink><relatesTo>1</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Liu%2C+Zhanyu%22">Liu, Zhanyu</searchLink><relatesTo>2</relatesTo> (AUTHOR)<i> ncu7101015068@163.com</i><br /><searchLink fieldCode="AR" term="%22Zhang%2C+Ran%22">Zhang, Ran</searchLink><relatesTo>1</relatesTo> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Nonprofit+Management+%26+Leadership%22">Nonprofit Management & Leadership</searchLink>. Jun2026, Vol. 36 Issue 4, p551-566. 16p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=194547835
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1002/nml.70012
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 16
        StartPage: 551
    Titles:
      – TitleFull: Decoding Public Preferences in Volunteer Service Projects: An Empirical Study Based on Conjoint Experiment and Machine Learning Approaches.
        Type: main
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      – PersonEntity:
          Name:
            NameFull: Zhang, Rui
      – PersonEntity:
          Name:
            NameFull: Liu, Zhanyu
      – PersonEntity:
          Name:
            NameFull: Zhang, Ran
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      – BibEntity:
          Dates:
            – D: 01
              M: 06
              Text: Jun2026
              Type: published
              Y: 2026
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              Value: 36
            – Type: issue
              Value: 4
          Titles:
            – TitleFull: Nonprofit Management & Leadership
              Type: main
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